Chalk-Style Furniture Paint

Belgrade | Premium Furniture Paint (Chalk Style) | Kacha Furniture

The 2026 Standard for Furniture Artists. Belgrade is a crisp, clean off-white engineered with Kacha’s most advanced high-pigment formula. Named for the “White City” of Serbia, this sophisticated hue is designed to flow like butter and self-level to a professional, factory-smooth finish. Experience unmatched coverage and effortless blending without the need for water. This is the superior choice for a serene, timeless elegance in any home.

* The colors on your screen do not always give an accurate representation

Price range: $9.99 through $34.99

Size

What size do I need?

Pick your project. Based on Kacha’s coverage numbers.

Color

  • Made in the USA
  • No sanding or priming on most furniture
  • Free US shipping over $100

The color

About this color

How to use

Five steps to a beautiful finish.

  1. Clean

    Degrease the piece and rinse it well with clean water. Let it dry 24 hours so no moisture gets trapped under the paint. Most pieces need no sanding or priming.

    • Laminate or shiny furniture: sand or prime first.
    • Dark woods (cherry, walnut, mahogany) bleed through: use a shellac-based primer.
    • Flaking or chipping finish: sand it off first.
  2. Paint

    Stir well and apply with the Kacha Signature Paint Brush. The paint self-levels, so brush strokes settle out. Blend, layer or dry-brush without adding water.

  3. Recoat

    Wait about an hour between coats (20–30 minutes in dry weather, longer when humid). Plan on three coats to be safe; many darker colors cover in two.

  4. Seal after 24 hours

    Clear Finishing Wax (1–2 coats) for the traditional chalk-paint look, or Clear Matte or Satin Topcoat (3 coats) for pieces that get a lot of use. Use wax or topcoat, never one over the other.

  5. Be gentle while it cures

    Full cure takes about 21 days. Use the piece, but don’t slide things across it or scrub it for the first two to three weeks.

Questions

Before you paint.

More in the full FAQ

Do I need to seal painted furniture?

Yes. Kacha paint is a chalk-style paint, so it should be protected. Unsealed, darker colors especially will show fingerprints. Seal it with Clear Finishing Wax or with a topcoat, Clear Matte or Clear Satin. Wait 24 hours after your last coat of paint before sealing.

Can I paint over furniture that is already painted?

Yes, if the old paint is in good condition and nothing is peeling. Kacha’s preference is to remove it if you don’t know what’s underneath, because the new paint can only hold as well as the paint below it.

Is shipping free?

Orders over $100 ship free within the US.

The White City: The Story of Belgrade

Belgrade is a tribute to Kacha’s roots. In Serbian, the name translates to “White City” (Beli Grad), a designation inspired by the stunning white limestone fortifications of the Kalemegdan Fortress. We wanted to capture that historical sense of strength, freshness, and light and bring it to your furniture pieces. Belgrade provides a neutral, sophisticated canvas that enhances the beauty of your decor, keeping spaces feeling open, airy, and inviting.

Experience the Superior 2026 Formula

Why settle for any other furniture paint formula’s when you can have the most updated technology in the industry? After a year of meticulous design, Kacha has redefined “Chalk Style” for the modern professional.

Why Kacha Furniture Paint is Superior:

  • “Butter-Smooth” Application: Engineered for a flow so smooth it feels like applying velvet. Belgrade applies effortlessly, eliminating the “drag” common in traditional off-white paints.

  • True Self-Leveling Tech: Watch brush strokes disappear as the paint settles into a professional, factory-grade finish.

  • High-Density Pigment: Our most advanced off-white formula. Achieve incredible coverage in fewer coats, saving you time and ensuring a crisp, solid finish.

  • Water-Free Blending: Optimized for advanced techniques like Blending, layering and dry-brushing without the need to thin with water.

  • Premium Quality, Accessible Price: We believe the best paint on the market should be affordable for everyone.

Weight N/A
Dimensions N/A
Attribute

Quart (32 Fl. OZ), Pint (16 Fl. OZ), 8 Fl. OZ, 4 Fl. OZ

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